The UAE market is gaining in maturity
Some of our clients mention how tough the market has become and how surprised they are to see that some of their previous top performers are no longer able to close deals and bring in new business.
On the other hand, with a projected growth of around 3% in 2017 and though we are far from what some of the UAE businesses have known in the past, the market is still healthy and opportunities persevere.
What is changing then?
The UAE market is gaining in maturity: to win in competitiveness and increase market share; innovation, expertise and excellence are a must. A great opportunity for entrepreneurs developing new ideas and companies willing to invest to differentiate themselves and reshape their businesses, or as poetically said by HH
Then, as local companies expanding in a global world, we need to adapt to changing habits, new ways of consuming and a new generation of clients. Whether we come from the retail industry, hospitality or banking we can see the massive change operating and the impact new ways of communications and consumption has brought to these big industries. Companies such as souq.com and careem has demonstrate the ability to grow despite challenges that might seem difficult to avoid (slow e-commerce penetration in one case and big international competitor in the other.)
The online and digital solutions have brought a lot and are a source of developments and opportunities. However, we strongly believe that human interactions will remain a big focus for growing businesses. Take Apple as an example, where at their latest launch they went in details on how they have switched their Apple store focus from a shopping area to an interactive location for people to connect and live a unique experience, therefore increasing the role of their in-store representatives.
And as the customer has gain in knowledge and can access information easily, he is also changing the way our sales team need to do business. He expect from a sales person to go beyond the understanding of products technicality. The performance of a salesperson is now linked to his ability to transform the act of buying into a unique journey and pleasant experience.
So how are companies in the UAE operating this change? Are they considering human capital to leverage their sales? What if growing the skills and performance of your team will allow them to bring your company to that next level? We believe qualitative coaching can support them in becoming efficient in selling. When working in small groups on sales techniques and roleplays we increase their confidence, their loyalty with your company, and initiate the change your business needs for the next years to come.
Interested in knowing more and engaging with us?
Please contact Tatiana in the United Arab Emirates: t. email@example.com