D’après une étude Rain Group, 82% des acheteurs acceptent de prendre rendez-vous avec les vendeurs qui les démarchent. Un chiffre encourageant n’est-ce pas ? Pourtant la prospection est souvent décrite comme un exercice difficile.
Cette méthode commerciale est cruciale. Alors comment susciter l’intérêt de votre cible ?
Dans ce guide, vous allez découvrir les méthodes et outils-clés pour prospecter efficacement et ancrer ces pratiques dans votre quotidien.
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